“Our logo blossomed into something we never dreamed of, yet was exactly what we were looking for all along.”

— David Murrin Von-Ebers, Founder of the Bartender’s Handshake

Brand Identity Package

Establish the visual foundation for your business with a toolkit of ready-to-use creative assets to launch (or relaunch) your brand with confidence and clarity.

The brand identity is the architectural foundation of a brand’s communication with its audience. More than a logo, it’s the visual and sensory language that makes up the brand story. All design extensions take their cues from this development. The final deliverable of the Brand Guidelines will include everything you need to guide the creation of consistent written and visual messaging.

We’ve worked out the kinks and created a collaborative process expertly executed by the BEST team. Our founder and creative director will lead conceptualization and design in tandem with a BEST project manager who vets for strategy and business building to provide a seamless process. In addition to a comprehensive scope of work, the BEST team will provide project timeline, schedule meetings and facilitate presentations.

WHAT YOU GET:

  • Elevator Pitch (Definition)

  • Brand Equity + Inspiration Notes

  • Competitive Analysis + Opportunity in Market

  • Ideal Audience + Audience Personas

  • Messaging Pillars

  • Tone of Voice

  • Accountability

  • Creative Direction

  • Brand Moodboard

  • Logomark (any other secondary mark, icon, etc)

  • Color Palette + Accessibility Usage

  • Typography Set

  • Social Application

  • Need a name? We can do that, too.

“We could not have asked for a better collaborative partner while building the identity of our Laundromat + Sustainable Shop. They took what we wanted to convey to our customers and incorporated this vision into every design decision. They made our story come to life and we love the outcome!”

— Tracy Murrin, Germantown Laundromat