BEST
Germantown Laundromat

Work

Germantown Laundromat

Germantown Laundromat

Introducing sustainability to a small town, and encouraging the community to change their behaviors to be more respectful to the Earth is no small feat. GTLMT is doing just that — with energy efficient machines, a shop of planet-loving products and endless resources on how to live cleaner, we were happy to Join the Cycle! A true team effort, we worked with the shop on their overall messaging strategy, copywriting, and of course, visual system. From there we designed the digital and social assets, environmental graphics and provide on-going design support.

Visual System Package book here!
Messaging and Positioning Consulting
Copywriting, Tagline Development
Website
Social
In-Store Collateral
(signs, decals, pricing, tissue, stickers)
Print Promotion
(postcard, poster, business cards)

In collaboration with AL STAMPA Photography Matthew Johnson

“We could not have asked for a better collaborative partner while building the identity of our Laundromat + Sustainable Shop. Alison and the team at BEST were extremely organized and kept us on track throughout the entire process. From the logo, website, signage, social platform and messaging — each element added to our story and inspired participation. They took what we wanted to convey to our customers — environmentally focused, community-based, educational, approachable, welcoming — and incorporated this vision into every design decision. They made our story come to life and we love the outcome!” - Tracy Martin, Owner


Scribner's Catskill Lodge

Scribner's Catskill Lodge

BEST is Scribner’s go-to studio for top line creative projects. We’re proud to partner with them on new program launches, special in-room print promotions, and digital marketing materials. The Scribner Hollow Post features local writers, illustrators and photographers highlighting the area’s talent. A more editorial approach to a city guide, the paper is a keepsake that speaks to the entire region. We’re now prepping the third edition out this Winter!

Read about the design process in Newspaper Club’s Interview with BEST here.

Custom Newspaper Promotion Design + Production
Friends of the Lodge concept, copywriting, design
(posters, social, email)
Visual Systems for multiple initiatives
book here!
How to Survive in the Catskill Mountains in-room zine
(concept, content creation, illustration, production)
Pupstater branding + collateral

"Collaborating with Alison and her team has been a dream. She takes our thoughts and brings them to life through amazing visuals. I am continuously impressed by the way she is able to distill our concepts into beautiful imagery. She has been a great partner, and we look forward to continuing to work with her on our projects." — Marc Chodock

Cedar Lakes Estate

Cedar Lakes Estate

Cedar Lakes Estate came to BEST needing to update, streamline and elevate their logo and brand materials. Working with heritage artwork and a rich land history, we helped them corral what makes the property so special, and design assets to reflect that. After the brand update was complete, including new language around their offerings, we updated all their pitch decks, marketing materials and internal documents. The result is a sharp, impactful aesthetic worthy of the escape itself.

Visual System Package book here!
Creative Positioning Consultation
Copywriting
Marketing Materials Design + Update
Print and Digital Advertisements

Copywriting Jessica Gordon

"Working with Alison and BEST was an absolute pleasure. Alison does what she says she's going to do, when she says she's going to do it, and it is always perfect. There was never a missed deadline, a delay, or a broken promise. Aside from her reliability and professionalism, she also simply gets it. Our brand was always this inexplicable something that lived in my head. BEST not only improved and perfected our brand identity, but also gave me the tools to extract it and train others on how to use it. Our branding is now crystal clear, consistent and absolutely beautiful. I could not recommend them more highly!" - Lisa Karvellas, Owner and CEO

Fourpost

Fourpost

Never having shot a brand campaign before, Fourpost tapped BEST to concept a shoot whose images could be used across all platforms including a massive store opening in New Jersey this fall. We landed on Fourpost World — the future of shopping where "adulting" is an adventure, and the lines between parent and child are blurred by shared fantastical experience. Stepping foot in the store, the consumer is catapulted into a universe where shopping is a tangible trip of discovery and stimulation, different every time.

Campaign Concept
Shoot Production + Image Creation
(out of home, digital and print campaign)
Art Direction
Post Production

Shot with Winnie Au Set Design Marie-Yan Morvan
Wardrobe Tatiana Cinquino Hair & Makeup Stefanie Syat

DESIGN HUDSON

DESIGN HUDSON

The Hudson Business Coalition hired BEST to name, establish a visual system, and design collateral around their weekend-long cocktail party and home tour pairing interior designers with historic homes. We drew inspiration from architectural shapes (always in an art deco phase), and colors from the town. Creating an eye-catching, consistent design across all materials introduced Design Hudson as an elevated experience with lasting brand recognition. Each year we update the color palette and materials, keeping the branding fresh.

Naming
Visual System Package
book here!
Marketing Materials
(print + digital + outdoor advertisements)
Event Collateral
(event booklet + map, signage, decor)

BOOM! by Cindy Joseph

BOOM! by Cindy Joseph

A pro-age skincare and cosmetics brand with a loyal following, Boom! partners with BEST to elevate all of their graphics. An established (large) e-commerce company without a traditional art department, we support them in providing a consistent visual feel across all audience touchpoints. This includes web and all digital and social communication, refreshing the product logos and labels, reshooting their product photography, designing the packaging experience, and working with their team in concepting and branding authentic content pillars around their product launches, pro-age and sustainable initiatives.

Concept, Production and Art Direction on all Launches
Campaigns and Brand Initiatives
Lifestyle and Product Photo Shoots
E-blast Campaign + Template Design
Launch Microsites and Consulting on Brand Site
Social Templates
Consumer-facing Packaging

Shot with Sidney Bensimon Prop Stylist Rebecca Bartoshesky
Wardrobe Doria Santlofer Hair and Makeup Kayla Jo

“BEST does it all (and with a smile). They provide comprehensive 360° support as an art department for all of our needs both large and small – our marketing team has never had it so easy! Highly recommend.” — Ezra Firestone

SHHHOWERCAP

SHHHOWERCAP

SHHHOWERCAP looked to BEST for a way to push their studio shots creatively while staying true to the brand and allowing opportunity for future artistic growth. The images went on to live in the massive press SHHHOWERCAP receives, a Times Square billboard, and their site.

Campaign Photo Shoot Production + Art Direction

Shot with Brianne Wills Hair and Makeup Remy Moore Wardrobe Tableaux Vivants

"Can't say thank you enough for helping us pull this together. And I CANNOT wait to work with you again." — Jacquelyn De Jesu

Rally in the Valley

Rally in the Valley

As part of our #stayBESTtogether initiative (design + marketing support for at risk organizations), we have the honor of working with Planned Parenthood on their weekend-long program, Rally in the Valley. Each year we expand the visual system, designing a new poster and collateral to support the event. Currently we’re working on 2019’s October weekend - more info here!

Naming + Copywriting
Visual System Package
book here!
Event Collateral
(store decal, poster, takeaway map, postcards, tote bag, bandana, condoms)
Digital Support
(website, eblast design, social campaign)

“Every time we work with BEST it seems too good to be true. As a non-profit organization, having the support of a design partner that understands our vision and needs with little effort on our part is an unbelievable gift. They worked within and respected the Planned Parenthood brand while still producing incredible, creative work. Not only has their work transformed the way we host and promote events, BEST has been unbelievably responsive, thoughtful, and generous with their time, energy, and creativity.” — Rachel Hemmerstein

NEGATIVE Underwear

NEGATIVE Underwear

BEST teamed up with NEGATIVE Underwear and photographer Spencer Wells to shoot a modern day CK Jeans throwback. The images were used as a social campaign, and in a series of three posters—WOOD, SAND, + SKIN—the back featuring interviews with each of the contributors.

Photo Shoot Concept, Art Direction + Production
Poster Promo Series Design + Production

Set design by Nic Annette Miller Styling + Casting Meg Stonebrook
Hair and Makeup Maria Jones Studio Sky Gallery
Muses Delilah Jesinkey, Stefanie Modares,
Peri Rosenzweig, and Alexandra Sheehan

"BEST is an aptly named collective as it's my favorite studio to work with. Every shoot has produced a result greater than the sum of its parts, a collaboration in the truest sense of the word from beginning to end. The individuals brought together exemplify my ideal creative partners —visionary, motivated, and open." - Spencer Wells

Our Music My Body

Our Music My Body

We are happy to support Between Friends, an organization aiming to end domestic violence and build a community free of abuse as part of our #stayBESTtogether initiative. This tote bag YES MEANS YES (other side NO MEANS NO) illustrates the importance of consent, and is sold at festivals the organization promotes :)

Concept + Copywriting
Merch Design

“Is it corny to stay BEST is the best? We have loved working with them on every project as they continue to support our mission in designing innovative and thought provoking images. We know we worked with the right designer when every person who looks at this item comments on it" - Matthew Walsh

The Bartender's Handshake

The Bartender's Handshake

The Bartender’s Handshake is a Des Moines fixture known for quality cocktails, welcoming conversation, and a comfortably chic atmosphere. Always open and consistently a good time, TBH is the industry and community’s favorite neighborhood bar championing a shared appreciation for thought and service. We are proud to develop the visual system for this institution, and look forward to throwing one back!

Visual System Package book here!

Lo & Sons

Lo & Sons

Bags built to travel light, Lo & Sons hired BEST to produce a shoot featuring their Catalina Weekender bag. With the objective of utilizing props, and the different functions of the bag (spacious bottom zippered pocket, luggage sleeve, colorways), we concepted a still and gif studio shoot highlighting the different trips you could take. Images were utilized on the website, in digital ads, and on social.

Photo Shoot Production + Art Direction

Shot with Bryan Edwards Prop Stylist Jenny Wichman

Dog & Co.

Dog & Co.

Dog & Co. translates the human experience to dog. As they grow their brand from e-commerce to brick and mortar with an engaged content community, they needed to update their branding to match the quality of products they are selling. BEST created three logo variations with supportive secondary graphics and is now working on application for all the brand’s touchpoints.

Visual System Package book here!
Pattern Development
Store Collateral
(shopping bags, hangtags)

Pipe & Vi's Taco Stop

Pipe & Vi's Taco Stop

BEST gives back with a pop-up breakfast taco and coffee stand showing our appreciation for the apple picking farmers of upstate. Named after iconic canines, Piper and Violet, and riffing on the Midwestern "Walking Taco," we served up a hot breakfast treat (The Doggie Bag, or The Greenie for our veg-head friends) using ingredients from local farms, and coffee from No. Six Depot. Custom branding included a shed mural, packaging with local newsprint, custom coffee to-go cups, and road signs.

Naming + Illustration
Visual System Package
book here!
Shed Mural + Road Signs
Packaging (taco bags, coffee cups)

“Pipe and Vi's was an experiment in building a new community, opening doors, giving back—all while having a little creative fun. I was lucky enough to find a collaborating partner with BEST—who believed in my crazy idea and helped execute every detail better than I ever could've imagined. What I didn't realize at the time, but do now, is that this first experiment would exemplify what BEST brings to all projects. They continuously design and produce work that grabs peoples attention, gives back, and builds communities.” —Tracy Martin

Made + Collected

Made + Collected

Hudson River Exchange came to BEST looking for a design partner to launch the region’s first directory specifically focused on local creatives. Made + Collected was born as an annual publication supporting HRE’s wide presence in the upstate community.

Visual System Package book here!
Print Publication Editorial + Directory Design
Supporting Collateral
(postcard, social campaign)

"Launching this project with BEST was not only the most important but best decision that I made. Without their partnership, Made+Collected would have remained on idea sitting on a shelf. They made the process and expectations clear so once I sent over the material, I knew this baby was in good professional hands." — Stella Yoon

Aisle 9

Aisle 9

Aisle 9 was upping their digital presence and needed a design refresh to match—taking affordable products found at big box retailers and giving them an editorial spin. Not necessarily shopping thrifty as shopping smart. Save money on your deodorant so you have more to spend on your perfume. We created a design system approachable but nimble in application.

Visual System Package book here!
Digital + Mobile Content Hub Layouts

"It was so seamless [and fun] to work with BEST on the Aisle 9 identity refresh—having had the pleasure of working with Alison on multiple projects at this point, I rest easy knowing that I can always rely on BEST to serve up inspiring x of-the-moment design. I'm already scheming my next project so we can pick up the ol' email thread again!" - Anna Cottrell

Lola Boutique

Lola Boutique

Working off the creative brief of concepting a mini campaign around the shared, strong belief that quality > quantity and that personal style starts first with recognizing one's worth, BEST ideated #WORTHIT for Lola Boutique. From there a sweatshirt was created, along with a postcard series, and collateral for Lola's winter market.

Concept + Naming
Visual System Package
book here!
Sweatshirt Design
Mini Promo Photoshoot Production + Direction
Store Collateral
(window decals, photobooth graphics, postcard, invitation)

VIACOM

VIACOM

Looking for support on creating content for their digital articles, Viacom enlisted BEST to design header and content graphics illustrating specific information served to the industry and internal teams. The challenge was to create a graphic style that was unique to the brand, but broad enough to be pulled through to multiple posts.

Digital graphic illustration, Infographics