Plan C Pills
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Founded in 2015 and branded by BEST in 2017, the public health campaign, Plan C Pills has transformed abortion access in the United States.
Using our Brand Guidelines to direct their impactful marketing and communication, they have normalized the self-directed option of abortion pills by mail.
Last year 1.8M people visited their website. And they gained 20 billion impressions from free and media articles and interviews.
Plan C has been featured on CNN, CBS, NPR and in the New York Times, Bloomberg, Ms. Vogue, Mother Jones and TIME.
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BEST built the brand’s identity off custom pattern work designed to illustrate the twists, turns, ups and downs a person experiences in their abortion journey. Plan C is a clear, transparent and factual resource, and we Illustrated that in tandem with acknowledging the emotional labor required from patient, practitioner and activist.
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Access to healthcare and human rights are continuously under attack. See Plan C’s 2023 Annual Report here, and get involved.
