BEST

Process

 

We are a Creative Studio specializing in brand experience. We work with our clients to communicate their ideas—clearly and in a fresh way. We organize information, forward-thinking concepts, design visual systems, and transform brands.

What is a visual system?

You can’t go around with a logo typeset in Word. You need a mark that is designed, typefaces and colors to go with it, a presence on the web and social that communicates to your audience who you are. What's that experience like for them? Are they consuming your brand in other areas? Maybe through a print postcard or an in-room packet, maybe a pitch deck or a holiday campaign?

Whatever ride you’re taking them on, whoever the person strapped into the seat is, the trip should feel clear, consistent, valuable and unique to your brand. This is a visual system.

Our clients hire BEST to create this—everything from smaller systems (branding, shooting social assets, specific program/campaign imagery), to large, ongoing art department needs (digital assets, micro-sites, newsletters).

How do you do it?

First we’ll set up a (free) consultation call to make sure we are both aligned creatively. On this call we’ll talk about where you are now (limitations, current branding, budget) and where you want to be (goals, objectives, audience, deadlines). If we’re a fit, we’ll review the BEST process and next steps which are a formal proposal outlining costs and a contract.

It’s important to us that both client and studio on are on the same page. BEST does not work for free. We stick to timelines. We respect the sweat, effort, and expertise our client partners bring to the table and ask the same in return. We are committed to doing good work and having fun.

Who is BEST?

Alison Matheny is creative director & owner of the studio. She oversees all projects and is your lifeline to the creative team. She hired Mia Fabbri while running the creative services art department at DETAILS Magazine, and never let her go. Mia is BEST’s lead art director, but we also have a team of designers, photographers, illustrators, coders and artsy humans we collaborate with, depending on the project. The BEST team is rooted in authentic work that doesn’t feel like work, and makes living a little more interesting.

 
 
 
 
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